The reason for the loss of customers on the logistics line

Although many private line owners always put the customer's requirements first, they unconsciously find that there are fewer and fewer old customers, and the business data has declined seriously, especially in the off-season. So, what are the causes of customer churn?

1. Platform reasons

There is a certain scale of platforms for capacity integration, which has a greater impact on some single-line private line enterprises. If the platform aggregation of the private line enterprise is called the social system, then the survival ability of the individual is obviously not as good as the social system, and the result is that the survival ability of the individual is gradually swallowed by the social system. This question also tells us a truth. In the future private line enterprises, if single-line private line enterprises want to survive, they must not only practice internal skills, but also look for opportunities to link externally.

2. Network reasons

As mentioned above, private line enterprises with platform aggregation obviously have certain network advantages over single ones. For manufacturers or third-party companies, it is time-consuming and laborious to go to multiple locations for delivery. As a result, more and more customers are choosing more focused businesses or campuses.

3. Reasons for brand reputation

The brand reputation represents the external image of an enterprise. Therefore, it is necessary to form brand differentiation, deepen the impression of the brand in the minds of customers, and let customers trust your brand more and more psychologically, thereby reducing the choice of logistics service providers and being more willing to entrust goods, thus forming a word-of-mouth effect.

4. Reasons for leaving

If you can maintain a dedicated line company that departs every day, the general business is relatively stable. And those companies that leave unsteadily for three days will affect the customer experience and lead to customer distrust of your business. Slowly, to a certain extent, it will lead to more or less customer loss. Therefore, no matter what kind of vehicle you use to set off, please ensure the punctuality of the goods, so that your supply and customers will be relatively stable.

5. The reason for tracking the shipment

Now is the Internet era, cargo owners prefer to know the real-time dynamics of their goods through the Internet, which requires private line companies to make changes. For example, by establishing a TMS management system, services such as billing, inquiry and tracking can be fed back to customers in a timely manner.

The loss of dedicated logistics customers is not terrible, the scary thing is that if you don't know the reason and rest on your laurels, then what awaits you can only be eliminated!

According to the online data collation, for the purpose of transmitting more information, it does not mean that LianLian International agrees with its views and positions)